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Legal sports betting is a young industry in the United States. Incorporate In-Game Betting for an Ultimate Betting Experience

College administrators and athletic directors were urged to bring betting data into the daylight and work with regulators, operators, and third-party enforcers to keep a strong pulse on the integrity of the game.Īs the NCAA lessens its strict regulations on compensation for student-athletes, data and analytics will be even more critically important to protecting the game. Luckily, Oberman finds this as an educational opportunity for collegiate programs. The NCAA and collegiate athletics’ restrictions on sports betting can cause a whirlwind of confusion. Put an Emphasis on Sports Betting Integrity for Collegiate Student-Athletes Today’s core sports bettor market: white males between the ages of 25 and 44 This fact will change the way games are presented on television. Golf and tennis (among many others) attract new, non-traditional bettors.

New betting opportunities in specific, more niche sports also attract new audiences and broaden the sports betting market. Anyone who is interested in sports is among the newest target audience. Their audience is no longer determined by one persona. Women, in addition to a younger generation of bettors, are enticing sportsbook operators to reevaluate their targeted marketing campaigns. Though the demographics remain skewed, don’t ignore opportunities to engage with newer audiences. Redefine and Reconsider Your Target AudienceĪccording to Fogel, traditional demographics are no longer the primary demographics* that sportsbook operators should consider. Here are their three key takeaways to consider: Industry leaders recognize the shift.Īt the VSiN Sports Betting Summit Presented by SeventySix Capital during CES 2020 in Las Vegas, sports betting experts Adam Candee, Baird Fogel, Jacob Oberman, and Matt Holt shared their insight on expanding audience engagement. Technology has, yet again, established itself as a game-changer as it relates to growth and audience engagement. Legal and technological precedents are beginning to shift the traditional sports bettor demographics.īrick-and-mortar casino goers are converging with mobile, millennial sports fans. sports betting market is infantile, sports bettors are learning how to interact with a variety of new opportunities. States like Nevada and New Jersey are ahead of the game and are expected to continue their momentum. Sports betting is a potentially $500 billion market. Summary by Crystal Fountain, SeventySix Capital

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